Whataburger

The Challenge

As a legendary, high-quality restaurant with an avid, loyal customer base in Texas, Whataburger needed to generate interest in the brand and encourage trial of their core condiments: Fancy Ketchup, Spicy Ketchup and Whataburger Mustard. They focused our work on brand strategy and point-of-sales efforts to drive sales in new Whataburger markets with limited brand or restaurant equity.

Brand Strategy, POS

The Solution

We developed a two-pronged effort of developing point-of-sale materials while, at the same time, providing brand messaging strategies and concepts for custom online research.

We also sought partnerships with national brands in compatible categories to expand Whataburger’s profile beyond the condiment aisle.

The Creative

Through playful, smart headlines on all creative, we used the authentic brand voice that is a blend of country pride and the company’s legendary reputation for doing things right. Across all materials, the look and feel was undeniably Whataburger, demonstrating that the brand is a standout worthy of its reputation.

The body of work was provided to the Whataburger team as a toolkit to aid in their sales and retail positioning.